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7 Steps to "break in" New Customers

7 Steps to "break in" New Customers


Every future sale begins with a first contact.

Do you want to reach new customers?

At Onura we are experts in entering new customers in new markets. We have been doing so since 2005. In the five continents. In a multitude of sectors.

It is not difficult, but it requires method in execution.

Want to know how we do it?

Here are 7 easy-to-understand steps.

Also, if you send us an email to This email address is being protected from spambots. You need JavaScript enabled to view it. we will send you, free of charge, the tools we use with our clients to accompany them in the process. 

To sell you have to bid. To "earn the right to bid" it is often necessary to visit (now tele-visit), but first of all it is necessary to «talk».

Do it in 7 steps:

1.- Review your Current and Potential Customers.

2.- What do you solve/improve for them? Why do they buy from you? Why do they listen to you? Why don't they buy from you? (Value Proposition) (compared to the competition). Write it down.

3.- Group them (segmentation) according to what you improve for them, so that it is useful for you:

    • communicate to each his own and in his own way
    • to find more potential customers

      (in addition to criteria such as location, language, sector, company size, whether or not the company belongs to a multinational corporation…)

4.- Decision-makers. In many companies, decisions are made by several people. Really understand who you want to talk to and what you are going to improve for "her" and the rest of her colleagues. Write it down.

5.- Get ready:

    • Search for companies, filter them and look for the right people.
    • Write the "inbound" messages. Your commercial speech:
      • Segmented cold door email, Invitation to connect Linkedin,...
      • Be clear about the arguments and be clear about what information you want to get in EACH call/interaction.

6.- Get in touch with them (LinkedIn, phone, email).

    • If you have many potential customers it is possible to incorporate TECHNOLOGY to help you automate the first contacts (it helps but does not "convert into sales").
    • It is very important to "CONVERSATE". It is not enough to contact. You have to establish conversations.

7.- Persist systematically, kindly. Insist with empathy, until you know if you can work with them or not. Now or when and why? Understand them

    • Interesting to be able to use a good CRM.

8;-) Return to 1.


It is also very interesting to MEASURE results and times in order to improve ratios and "maturity" times.

This way we will be much more effective.

and of course, if you want we do it with you, as part of your team.

  1. We prepare and review steps 1 to 4 with your team.
  2. We set up with our specialised team points 5 to 6.

If you want to know more, send us an email to This email address is being protected from spambots. You need JavaScript enabled to view it. or call us on +34 607 580 358.