We went through the CBME Shanghai

A surface area of 205,000 m2 divided into 17 pavilions. The largest childcare fair on the planet, bringing together 28236 brands from all over the world. Are we going to miss it?

Even if you are not exhibiting, it is sometimes good to attend trade fairs as a visitor. If you do a good job beforehand and focus your objective correctly, you will make the most of your time there and come back with valuable information about the market and some interesting first contacts.

A week of work "walking around" the fair in search of trends, niches and partners... suitable. Because in such a wide market, aggressive in price and "difficult" to manage, not just anyone is valid for us. Despite having a competitive product, we have to find the right distributor to enter the market with certain guarantees.

So, we return exhausted but with a smile on our faces: we have just opened the door to one of the best Chinese distributors for our product. Now, back home, we have to strengthen our ties and continue working on the next steps for the next event: Kind und Jugend 2015, Germany.