I’m Ignacio Fernández Zabaleta.
I started working in 1998 in the International Department of TESA. I used to develop markets, look for distributors and train them, and manage Key Accounts in Latin America. I had to become an ‘expat’ in order to open and reorganise subsidiaries in Brazil and Mexico and develop the Caribbean area.
In 2005, after a ‘short’ (15-month-long) and fantastic trip around the world, I came back to San Sebastian. Together with two other partners and former ‘bosses’ of mine, we launched ONURA, combining the two activities that I like most: business development and travelling anywhere.
Selling in new markets, to new clients, in new sectors, has something of ‘adventurous’, a word that perfectly defines anyone in Onura.
In Onura, together with my team, I have been actively involved in the international launch and development of several companies, were they startups, SMEs or large companies. I have been selling in more than 40 countries and in multiple sectors, including the machine industry, automotive, railway, software, health, textile, furniture, machining, stamping, building materials…
I can summarise Onura in three sentences.
- If a company has a competitive product or service we will get sales, because we are good at locating clients, conveying value proposition and monitoring clients systematically.
- We make money if our clients do so, being always Exclusive Sales Agents.
- We are more an ‘implementer’ than a consultancy. Of course we sometimes work as ‘consultants’, but what really makes us different is that we ‘implement plans in field operations’. We sell. We get results.